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‘DEJAVU’ Drops at 6 PM on September 3
Singer Kwon Eun-bi is set to release her new single, ‘DEJAVU’, at 6 PM on September 3. This release marks her musical debut under her new agency, RBW. Arriving roughly a year and four months after her last release, the new track has already drawn immense anticipation from fans.
On August 20, RBW unveiled the logo motion and comeback schedule for ‘DEJAVU’ through Kwon Eun-bi’s official channels. The following day, on August 21, they formally announced the September 3 release date.
A Fresh Start at RBW
The true weight of ‘DEJAVU’ lies in it being her first project since transferring to RBW. A change in agency inherently shifts an artist’s creative environment. For fans, this is the first glimpse into the music and imagery Kwon Eun-bi will explore in this new setting.
The promotional content released leading up to the comeback naturally reflects this shift. RBW dropped lookbooks on August 23 and 24, followed by a brand film on August 25 featuring the tagline, “A cliché to some, a classic to me.” Starting August 26, the ‘DEJAVU Frame’ images—capturing the ocean and natural light—were sequentially released, teasing the mood of the upcoming track.
This return is more than just breaking a hiatus. It merges a nearly year-and-a-half break with a major agency transition. ‘DEJAVU’ acts as a bridge, honoring Kwon Eun-bi’s established solo career while marking the start of an entirely new chapter.
Building a Solo Legacy Post-IZ*ONE
Since her time with IZ*ONE, Kwon Eun-bi has steadily carved out her path as a solo artist. While being in a group means sharing the stage to create a cohesive performance, solo work places an artist’s own voice, presence, and image at the very center. Through this journey, she has successfully grown beyond her group origins, cementing a strong foundation as a standalone artist.
For global fans who remember her IZ*ONE days, this single offers a chance to see exactly where she stands today. Artists transitioning from a K-pop group to a solo career face the delicate task of maintaining ties with their existing fandom while forging a distinct musical identity. With ‘DEJAVU’, Kwon Eun-bi is opening the next chapter of that ongoing story.
A Turning Point After the Hiatus and Agency Move
‘DEJAVU’ exists at the intersection of three key narratives: a comeback after a 16-month break, a debut release under RBW, and the continuation of her post-IZ*ONE solo journey. RBW announced their exclusive contract with her back in April, and this single is the first creation born from that partnership. While any one of these factors would make a release noteworthy, their combination turns this comeback into a pivotal moment that will chart the course of her future activities.
Rather than a definitive blueprint of everything she will do from now on, this first release under a new label feels more like the beginning of an exciting collaboration. How Kwon Eun-bi brings forward her proven strengths as a soloist, and the fresh changes she introduces alongside RBW, will unfold once ‘DEJAVU’ drops. The new track will be available at 6 PM on September 3.
Source: RBW Official Announcements, 2026-08-20, 2026-08-21, 2026-08-25, 2026-08-26.
