Fashion

Camping Chairs and Down Jackets Under One Roof in Shanghai At a Helinox pop-up inside Shanghai’s Huamao iapm mall, camping gear and apparel share the same floor. Running from October …

A track record built across Asia, starting in Tokyo The Hyundai Global’s story begins in Tokyo in 2024. Through this platform, Hyundai Department Store has introduced Korean fashion, beauty and …

Brands focus on products, platforms handle the complex logistics of expansion “Small and medium-sized brands preparing to expand overseas often lack information and experience about local markets, and the burden …

Why the Focus Could Stay on Product and Customer Experience For RSSC, one of the Korean fashion brands taking part in a pop-up store in Shanghai, the first challenge wasn’t …

The Shift Starting from a Hong Kong Department Store and a Tokyo Pop-up This September, HAZZYS opened its very first Hong Kong location inside the Sogo Department Store in Causeway …

Disney characters step into Korean folk art At Yosae Dosan in Gangnam, Seoul, Disney’s characters appeared in a look that was both familiar and new: Donald Duck in a gat …

Hagahi grew overseas sales sixfold in two years Korean womenswear brand Hagahi has kept landing orders and reorders from international buyers, working through New York Coterie and local showrooms. Its …

Samsung C&T Lands 121 Stores in a Single Deal In March 2026, Samsung C&T Fashion Group signed an agreement with French fashion company SMCP, securing the exclusive domestic distribution rights …

Opening the Stage with ‘The Value of What Remains’ On September 1, 2026, the first runway at Seoul’s Dongdaemun Design Plaza (DDP) featured a collection that wove the traces of …

A New Shopping Route on the Hills of a Wealthy Enclave Hannam-dong in Yongsan District, Seoul, has long been known as an affluent neighborhood home to embassies and luxury residences. …