A New Shopping Route on the Hills of a Wealthy Enclave Hannam-dong in Yongsan District, Seoul, has long been known as an affluent neighborhood home to embassies and luxury residences. …
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Fashion
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Fashion
SATUR Rides an 83% Sales Surge to Launch Its Fall Collection in Five Asian Countries at Once
by J. Haanby J. HaanA Fall Collection Arriving Simultaneously in Five Countries Contemporary fashion brand SATUR officially launched its Fall 2026 collection across South Korea, Taiwan, Japan, China, and Thailand on August 21, 2026. …
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Fashion
MUSINSA Opens ‘MUSINSA Station’ Pop-Up in Tokyo’s Harajuku Today, With 77 K-Fashion, Beauty Brands
by J. Haanby J. Haan‘MUSINSA Station’ Opens in Harajuku Today MUSINSA is opening a large-scale pop-up store called “MUSINSA Station in Harajuku” in Tokyo’s Harajuku district on August 21, 2026. The event runs at …
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Fashion
K-Fashion’s Big Four Just Beat the Off-Season. Next Up: Overseas Markets
by J. Haanby J. HaanFour Major Fashion Companies, One Good Quarter Samsung C&T’s fashion division, Handsome (the fashion affiliate of Hyundai Department Store Group), Kolon Industries’ fashion division, and Shinsegae International all posted higher …
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Fashion
From Pop-Up to Permanent Store: How Lotte Department Store’s ‘Next Lab’ Is Exporting K-Fashion
by J. Haanby J. HaanNext Lab Isn’t a New Shopping App Hearing the name “Next Lab,” you might picture a new online mall where you place orders directly. But Lotte Department Store’s Next Lab …
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Fashion
Musinsa Is Opening a ‘Musinsa Station’ Pop-Up in Harajuku — Here’s What to Know Before You Go
by J. Haanby J. HaanTokyo Meets a Train Bound for Seoul’s Seongsu If you’re walking through Harajuku and suddenly spot a space styled like a Seoul subway station, don’t be too surprised. From August …
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Fashion
Shinsegae Department Store Set Up a K-Fashion and Beauty Showcase in Bangkok — Here’s How Department Stores Became Export Launchpads
by J. Haanby J. HaanWhy Would a Department Store Open a Pop-Up Overseas? Have you noticed Korean department stores announcing overseas expansions more and more often lately? Shinsegae Department Store recently opened a K-brand …
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Fashion
The ’10 Trillion Won Prize’: Musinsa’s IPO Is Coming — But Why Does the Market’s Math Look So Different?
by J. Haanby J. HaanHave You Noticed Musinsa’s IPO Keeps Coming Up Lately? If you’ve been keeping half an eye on Korean fashion news, chances are you’ve run into Musinsa’s IPO story more than …
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Fashion
The Market Is Shrinking, But Emerging Brands Keep Growing: How Korea’s ‘Small Giants’ Are Pulling It Off
by J. Haanby J. HaanKorea’s Fashion Market Isn’t Growing — It’s Getting Pickier If you assume a fashion market always trends upward, today’s numbers might surprise you. According to Trend Research’s “2026 Preview: Korea …
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Fashion
Seoul Fashion Week Turns 25, and This Season the Runway Leaves DDP: Why Andersson Bell Is Opening on Deoksugung-gil
by J. Haanby J. HaanThis Season, the Runway Goes Further Beyond DDP When you think of Seoul Fashion Week, the first image that probably comes to mind is the Dongdaemun Design Plaza — DDP, …
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