K-Beauty & Fashion

A Counterfeit-Response Council Links Export Support With Brand Protection The Ministry of SMEs and Startups and the National Intellectual Property Office are forming a “Council for the Protection of Intellectual …

Camping Chairs and Down Jackets Under One Roof in Shanghai At a Helinox pop-up inside Shanghai’s Huamao iapm mall, camping gear and apparel share the same floor. Running from October …

Proven US Sales Success Leads to 48 Sephora Stores Across Asia CJ Olive Young is expanding into 48 Sephora stores across four Asian markets, after average daily sales for its …

US Direct-Sales Giant Launches Korean-Made Skincare On October 5, US-based direct-sales beauty company Mary Kay unveiled its “K-Beauty Texture Edit,” a three-piece skincare collection manufactured entirely in South Korea. According …

A track record built across Asia, starting in Tokyo The Hyundai Global’s story begins in Tokyo in 2024. Through this platform, Hyundai Department Store has introduced Korean fashion, beauty and …

Dr.G officially launches on US TikTok Shop Dr.G, the Korean skincare brand acquired by L’Oréal, officially launched on the US TikTok Shop on October 5. This dynamic storefront allows American …

Brands focus on products, platforms handle the complex logistics of expansion “Small and medium-sized brands preparing to expand overseas often lack information and experience about local markets, and the burden …

Cosmetics Exports Jump 31.4%, Setting a New Monthly Record South Korea’s cosmetics exports hit $1.51 billion in September 2026, up 31.4% from the same month last year and marking the …

The Blue Ingredient Inside the 10th-Anniversary Release Toun28, a Korean beauty brand, celebrated its 10th anniversary by unveiling a blue-tinted peptide. On September 17, they officially launched their new anti-aging …

Why the Focus Could Stay on Product and Customer Experience For RSSC, one of the Korean fashion brands taking part in a pop-up store in Shanghai, the first challenge wasn’t …