Neighborhood Guides

The New Face of Massimo Dutti Opens on Itaewon-ro At the newly opened Massimo Dutti store at 266 Itaewon-ro in Yongsan-gu, Seoul, you’ll find a scene quite different from your …

Where the Smell of Coffee Shares an Alley With the Sound of Metal On a weekday afternoon, Mullae-dong in Seoul’s Yeongdeungpo District still runs on the rhythm of its machine …

Clothes Are Showing Up Between the Old Signs Walk through the alleys of Gwangjang Market and, between the smell of bindaetteok and the vendors calling out, you’ll catch a completely …

Step Out of Mangwon Station Exit 2, and the Market Is the Neighborhood’s Center Mangwon-dong is a neighborhood that feels a little incomplete if you only pick one destination. Come …

By Day It’s Hanok Roofs, By Night It’s Neon Walk out of Jongno 3-ga Station into the Ikseon-dong alleys and you’ll see cafés and small restaurant signs lined up under …

The unfamiliar scene I spotted in front of Cheongnyangni Station I was walking past Cheongnyangni Station and I saw it. It was so crowded that I wondered if it was …

Hip Alleys Always Look Packed, Right? On a weekend in Seongsu-dong, you’ll spot long lines snaking out of pop-up stores, and the alleys buzz with people hunting for new cafes. …