Brands Opened the Market, Manufacturers Are Expanding It For a long time, the global growth of K-beauty has been told through the success stories of a few popular brands. The …
Skincare & Beauty Products
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Skincare & Beauty Products
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Skincare & Beauty Products
First Dedicated K-Beauty Industry Promotion Act Passes National Assembly, Supporting Everything from R&D to Exports
by J. Haanby J. HaanEstablishing a Separate Legal Foundation to Foster the Cosmetics Industry On August 20, 2026, the South Korean National Assembly passed the enactment bill for the “Cosmetics Industry Promotion and Support …
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Skincare & Beauty Products
Sephora Launches ‘Olive Young K-Beauty Edit’ in 500-Plus U.S. Stores Today, With 19 Korean Brands
by J. Haanby J. HaanOlive Young’s Curation Arrives in Over 500 Sephora Stores Starting August 20, CJ Olive Young is rolling out the ‘OLIVE YOUNG K-Beauty Edit’ across more than 500 Sephora stores nationwide …
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Skincare & Beauty Products
Korea’s Big Three Beauty Manufacturers Post Record Quarters as K-Beauty Exports Surge
by J. Haanby J. HaanThree Cosmetics Manufacturers, One Record Quarter Korea’s three leading cosmetics ODM (original design manufacturing) companies — Kolmar Korea, Cosmax, and Cosmecca Korea — each posted record-setting results for the second …
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Skincare & Beauty Products
Exosomes Just Landed on Your Vanity. Here’s What 2026’s Hottest Skincare Ingredient Actually Is.
by J. Haanby J. HaanSearch Interest Moved First Have you noticed the word “exosome” showing up on skincare ingredient lists lately? A term you’d expect to see in a clinic brochure or a biotech …
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Skincare & Beauty Products
From One Sunscreen Brand to a Multi-Brand Company: Goodai Global’s ₩10 Trillion IPO Bid
by J. Haanby J. HaanA Company That Can’t Be Explained by One Sunscreen’s Success If you’ve shopped K-beauty from abroad, you’ve probably run into Beauty of Joseon’s rice-and-hanbang image. Its sunscreen in particular built …
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Skincare & Beauty Products
Retinol Gets Stronger, But Use It Slower: What’s New in Innisfree’s Upgraded Ampoule
by J. Haanby J. HaanNot a Pore Product, But a ‘Pore Marks’ Product, Reworked When your pores look enlarged, the first instinct is usually to reach for something that exfoliates hard. But pore concerns …
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Skincare & Beauty Products
What Is Ginseng-Derived PDRN? A Guide to Farmstay’s Middle East and Europe Push
by J. Haanby J. HaanLet’s Start by Taking a Calm Look at the Name ‘PDRN’ You’ve probably seen the ingredient PDRN popping up in K-beauty lately. Myeongin Cosmetics’ Farmstay brand is riding that wave …
