Korea Tourism Organization

The Korea Tourism Organization has named “D.U.A.L.I.S.M.” as its keyword for 2026 travel trends, a framework built around the coexistence of seemingly contradictory values, technology and emotion, luxury and practicality, …

Korea’s tourism boom has reached a new milestone: the country recorded its ten-millionth foreign visitor of the year by the third week of June 2026, a pace that puts the …

Korea’s tourism sector crossed a milestone this June that took a little less time to reach than even last year’s record pace. The Ministry of Culture, Sports and Tourism announced …

Netflix and the Korea Tourism Organization are betting on a formula that’s already worked twice before: turn a hit Korean show into a tourism ad. Their latest collaboration, unveiled June …

Korean tourism has long worked the same way: a drama becomes a global hit, fans recognize a café or a sea wall from a scene they watched on a streaming …

For years, the pattern has repeated itself the same way: a drama airs, one scene gets filmed in some quiet provincial town nobody outside Korea had heard of, and within …