From Online to 400 Stores If you’ve gone looking for Korean scalp care at Sephora in the U.S., you’ve got another option now. LG Household & Health Care’s Dr.Groot launched …
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korean beauty brands
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Fashion
Musinsa Is Opening a ‘Musinsa Station’ Pop-Up in Harajuku — Here’s What to Know Before You Go
by KoreaUpcloseby KoreaUpcloseTokyo Meets a Train Bound for Seoul’s Seongsu If you’re walking through Harajuku and suddenly spot a space styled like a Seoul subway station, don’t be too surprised. From August …
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K-Beauty & Fashion
Olive Young’s ‘K-Beauty Edit’ Is Arriving at 580 U.S. Sephora Stores — Here’s What’s Changing
by KoreaUpcloseby KoreaUpcloseJanuary’s Announcement Just Became an August Shelf If you caught the news back in January about Olive Young and Sephora teaming up, you’re probably curious what that partnership actually looks …
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Skincare & Beauty Products
From One Sunscreen Brand to a Multi-Brand Company: Goodai Global’s ₩10 Trillion IPO Bid
by KoreaUpcloseby KoreaUpcloseA Company That Can’t Be Explained by One Sunscreen’s Success If you’ve shopped K-beauty from abroad, you’ve probably run into Beauty of Joseon’s rice-and-hanbang image. Its sunscreen in particular built …
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K-Beauty & Fashion
3 K-Beauty Brands Enter Japan’s Cosme Kitchen: Why Distribution Strategy Matters More Than Just Getting on the Shelf
by KoreaUpcloseby KoreaUpcloseJapan’s shelves are tougher to get on than you think Just because more Japanese shoppers are looking for K-beauty doesn’t mean every Korean brand can waltz into a Japanese store. …
