Walk the back alleys near Hongik University Station in Seoul’s Mapo District this month and the music hits before anything else does — looping jingles spilling out of a row …
Hana Suh
Hana Suh
Covers daily life, work culture, and social trends for KoreaUpClose. INTJ. Takes both sides of an argument seriously, including the side she disagrees with.
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Daily Life & Society
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Fashion
Google Bets on Korean Eyewear Brand Gentle Monster for Its Comeback in Smart Glasses
by Hana Suhby Hana SuhWhen Google’s first smart glasses failed a decade ago, the biggest complaint wasn’t about software — it was that they looked ridiculous. For its second attempt, the company is leaning …
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Society & Social Trends
Korea’s Birth Rate Rose for a Second Straight Year. The Statisticians Who Tracked It Won’t Call It a Turnaround Yet.
by Hana Suhby Hana SuhFor eight straight years, every annual fertility report out of South Korea told some version of the same story: lower than the year before. That streak broke in 2024, and …
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Work Culture
Korean Workers Got Calmer in 2025. Gallup’s New Numbers Suggest That Might Not Be Good News.
by Hana Suhby Hana SuhBy one measure, the Korean workplace got a little less stressful last year. By the measure employers tend to care about most, it didn’t get any better — and the …
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Dating Culture
Who Pays on a Date in Korea? A New Survey of 500 Couples Found Men and Women Don’t Fully Agree.
by Hana Suhby Hana SuhAsk a room of young Korean men how a dating couple should split the bill, and the answer is close to unanimous. Ask the women dating them, and the answer …
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Everyday Norms & Etiquette
Stand Up a Seoul Omakase Reservation, and It Can Now Legally Cost You 40% of the Bill. The Etiquette Problem Behind the New Rule.
by Hana Suhby Hana SuhUntil this past December, standing up a Korean restaurant cost almost nothing under consumer protection rules — a maximum penalty of 10% of the bill, no matter how much food …
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Work Culture
South Korea Wants to Ban After-Hours KakaoTalk From Your Boss. The Law Won’t Punish Anyone Who Ignores It.
by Hana Suhby Hana SuhIt’s late evening, and a PR team leader sends a KakaoTalk message to two team members who’ve already left the office: double-check the numbers before tomorrow’s press release goes out. …
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Dating Culture
A Seoul Bookstore Reel Got 2 Million Views for Promising to Get Someone’s Number. Not Everyone Inside Wants to Be Found.
by Hana Suhby Hana SuhThe video opens on a woman settling into a chair at Kyobo Book Centre on a weekend afternoon, opening a book in the personal-finance section, and waiting. A caption appears …
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Daily Life & Society
Korea Just Marked Its 104th Children’s Day. In Roughly 450 Cafés Nationwide, a Child Still Couldn’t Walk In.
by Hana Suhby Hana SuhSouth Korea marked the 104th Children’s Day this May 5 — and in an estimated 450-plus cafés and restaurants around the country, a child still wouldn’t have been allowed through …
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Society & Social Trends
14.9 Million People Watched a Fake Woman at a Real Baseball Game. Nobody Could Tell the Difference — and That’s the Actual Story.
by Hana Suhby Hana SuhLast week, a post captioned “The average Korean woman” went viral on X: a video of a woman in the stands at a Korea Baseball Organization game between the Hanwha …
