On Amazon, the single biggest barometer of the US beauty market, Korean brands just posted one of their strongest weeks yet, and one name in particular is leading the charge. …
Hana Suh
Hana Suh
Covers daily life, work culture, and social trends for KoreaUpClose. INTJ. Takes both sides of an argument seriously, including the side she disagrees with.
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Neighborhood Guides
Seongsu-dong: From Factory District to Seoul’s Pop-Up Capital
by Hana Suhby Hana SuhNot long ago, Seongsu-dong was known mainly for its red-brick shoe factories and industrial warehouses. Today it’s arguably the single fastest-growing destination for foreign visitors to Seoul, and the numbers …
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Movies
Historical Epic ‘The Man Who Lives with the King’ Cracks Korea’s All-Time Box Office Top 5
by Hana Suhby Hana SuhA period drama about a 15th-century deposed boy king has become one of the biggest Korean box office stories in years. Distributor Showbox announced that “The Man Who Lives with …
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Korean Language Learning
Korea’s Sejong Institutes Now Span 89 Countries as Global Demand for Korean Surges
by Hana Suhby Hana SuhSouth Korea’s network of government-backed Korean language schools just got noticeably bigger. The Ministry of Culture, Sports and Tourism announced on June 30 that it has designated 29 new Sejong …
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K-Food & Dining
Korean Fried Chicken Chains Are Localizing Store Formats Country by Country to Win Overseas Markets — Sandwiches in New Jersey, Fine Dining in Taiwan
by Hana Suhby Hana SuhWith Korea’s domestic fried-chicken market saturated, Korean chicken chains are treating the current wave of global K-content popularity as a “golden window” for overseas expansion, according to a June 12 …
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K-Content Filming-Location Tourism
A Netflix Cartoon About Demon-Hunting K-Pop Idols Sent Foreign Tourists to a Seoul Tower in Numbers Nobody Predicted
by Hana Suhby Hana SuhForeign visitors to N Seoul Tower’s YTN Seoul Tower observatory hit 79,200 in September 2025, up 50.6 percent from 52,600 the same month a year earlier — the highest monthly …
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Fashion
A Musinsa Store Opened in Daegu to Support Local Small Businesses. 2,200 People Showed Up on Day One.
by Hana Suhby Hana SuhMusinsa’s “Sodam Sanghoe” (“small-talk store”) concept opened its Daegu location on June 12, and drew roughly 2,200 visitors on its opening day alone, according to Musinsa’s newsroom disclosures. The store …
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Dramas
So Ji-sub’s New SBS Drama Hit 15.7% Ratings in Its Second Episode. No Korean Drama Has Climbed That Fast in Five Years.
by Hana Suhby Hana Suh“Kim Bujang” (“Manager Kim”), the SBS Friday-Saturday action-revenge drama marking So Ji-sub’s return to the network after 13 years, posted a 15.7 percent nationwide rating (per Nielsen Korea) for its …
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Gaming & Esports
Riot Games Locks In 5-Year Naver-SOOP Deal, Renames LCK’s Home ‘Chzzk LoL Park’
by Hana Suhby Hana SuhSouth Korea’s top League of Legends league is entering a new broadcasting era — and its home arena is getting a new name to go with it. Riot Games announced …
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Everyday Norms & Etiquette
Noise Complaints Between Korean Neighbors Are Up 57% in a Decade. Violent Cases Tied to Them Are Up Tenfold.
by Hana Suhby Hana SuhA resident in an online community thread put it bluntly in mid-May: “Every time it booms from the ceiling, my heart drops.” Another wrote that after holding it together all …
