Ask a first-time visitor to Korea what surprised them most, and a fairly consistent shortlist tends to come up in travel forums, vlogs, and visitor surveys: the absence of tipping, …
Joon-ho Baek
Joon-ho Baek
Covers travel, heritage, and language for KoreaUpClose. ISFP. Has a favorite alley in basically every neighborhood.
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Dramas
Tving’s ‘Cooking Legend’ and ENA’s ‘I Am Solo’ Crowd Out Traditional Dramas in the June Rankings
by Joon-ho Baekby Joon-ho BaekThe June 2, 2026 Fundex topicality chart offers a snapshot of just how much Korea’s non-scripted formats have muscled into territory once dominated by traditional dramas: Tving’s cooking-competition series “Cooking …
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Dating Culture
Cross-Border Matchmaking Between Korean Men and Japanese Women Surges as Dating Apps Report 30x Growth
by Joon-ho Baekby Joon-ho BaekA once-niche corner of Korea’s dating industry is having a breakout moment: matchmaking services connecting Korean men with Japanese women, colloquially dubbed “han-nam-il-nyeo” (한남일녀) pairings, have seen match volumes grow …
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Cafe & "Third Place" Culture
Why Korean Cafes Are Adding Quiet Zones and Wellness Menus in 2026
by Joon-ho Baekby Joon-ho BaekAmong the six sub-concepts unveiled at this year’s Seoul Cafe Show, “Everyday Wellness” is quietly becoming one of the most visible in daily life — showing up as designated quiet …
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Travel & K-Content Tourism
Korea’s Tourism Boom Is Spreading Beyond Seoul, Data Shows
by Joon-ho Baekby Joon-ho BaekForeign visitors to Korea are increasingly venturing beyond Seoul, according to first-quarter 2026 tourism data showing the regional visitation rate, the share of foreign tourists who traveled outside the capital …
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Movies
Korean Cinema’s 2026 Slate Bets on Scale to Reverse a Multi-Year Box Office Slump
by Joon-ho Baekby Joon-ho BaekKorea’s film industry is leaning heavily on scale and star power in its 2026 release slate, according to trade coverage previewing the year’s lineup, as the domestic box office continues …
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K-Food & Dining
Seoul Food 2026 Draws a Record 1,800 Exhibitors as Korea’s Food Export Ambitions Grow
by Joon-ho Baekby Joon-ho BaekSeoul Food 2026, Korea’s largest food industry trade exhibition, opened with a record 1,800 participating companies, organizers said, reflecting both the continued growth of Korea’s domestic food industry and its …
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Fashion
Fourteen Creative Directors Changed Seats at Once as Korea’s 2026 Fashion Shakeup Hits Fever Pitch
by Joon-ho Baekby Joon-ho BaekKorea’s 2026 spring/summer fashion season arrived with an unusually large wave of creative leadership changes, with fourteen brands simultaneously replacing their creative directors, a shakeup industry commentary describes as reshaping …
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Cafe & "Third Place" Culture
As Korea’s Coffee Franchise Market Hits Saturation, Cafes Bet on Local Sourcing to Stand Out
by Joon-ho Baekby Joon-ho BaekWith Korea’s coffee franchise market approaching saturation point, a growing number of cafe operators are turning to “localization” as a differentiation strategy, building brand identity around regional ingredients, partnerships with …
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Variety & Reality Shows
‘Heart Signal’ Returns for a Fifth Season, and Korea’s Original Dating-Reality Franchise Is Still Setting the Pace
by Joon-ho Baekby Joon-ho BaekChannel A’s “Heart Signal,” widely credited with popularizing the ordinary-cast dating reality format in Korea, premiered its fifth season on April 14, 2026, extending a franchise whose previous installment posted …
