Korea’s beauty industry closed out 2025 with a record most in the sector had been chasing for years: the country’s cosmetics exports hit 11.431 billion dollars for the year, up …
Joon-ho Baek
Joon-ho Baek
Covers travel, heritage, and language for KoreaUpClose. ISFP. Has a favorite alley in basically every neighborhood.
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Skincare & Beauty Products
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Neighborhood Guides
Hannam-dong: How a Quiet Seoul Neighborhood Became a Global Must-Visit
by Joon-ho Baekby Joon-ho BaekWalk out of Exit 3 of Hangangjin Station in Seoul’s Yongsan District these days, and within three minutes you’ll spot the five-story Comme des Garcons building across the street. Step …
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Movies
Cannes 2026: Na Hong-jin’s ‘Hope’ Brings Korean Cinema Back to the Competition
by Joon-ho Baekby Joon-ho BaekKorean cinema returned to the main stage at Cannes this year after a quiet stretch. On April 9, the Cannes Film Festival’s organizing committee unveiled its official competition lineup in …
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Korean Animation
A Korean Studio’s Netflix Anime Hit No. 2 Globally Within Days. Now It’s Making Season 2.
by Joon-ho Baekby Joon-ho BaekStudio Mir, the KOSDAQ-listed Korean animation studio, is producing Netflix’s “Devil May Cry” anime as lead production company — involved from the scripting stage rather than brought on purely for …
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K-Food & Dining
Korean Ramyeon Exports Just Hit an All-Time Monthly Record. Four Months in a Row.
by Joon-ho Baekby Joon-ho BaekKorean instant-noodle (ramyeon) exports hit $180 million in April 2026, an all-time monthly record, up 35 percent year over year and 11 percent from March, according to industry data reported …
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K-Beauty & Fashion
Musinsa’s Beauty Business Grew 360% in Six Months. It’s Chasing Olive Young With Its Own 400-Pyeong Stores.
by Joon-ho Baekby Joon-ho BaekBuried inside a July 1 Herald Business report on Olive Young’s near-monopoly of Korean beauty retail is a smaller but striking number: Musinsa Beauty’s transaction value on Musinsa’s Global Store …
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Fashion
Musinsa’s Summer Sale Just Did 283 Billion Won in 11 Days. It’s the Biggest Summer Event the Platform Has Ever Run.
by Joon-ho Baekby Joon-ho BaekMusinsa’s “Mujinjang” summer sale — the domestic counterpart to a Black Friday event, run across both its online store and offline locations — generated roughly 265.8 billion won in online …
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Dating Culture
Korea’s Newest Dating Trend Isn’t an App With Photos. It’s an Hourly 2-Second Video Diary Called Setlog.
by Joon-ho Baekby Joon-ho BaekRotation speed-dating and solo-drinking bars already reshaped how young Koreans meet each other. The newest addition doesn’t look like a dating tool at all: Setlog, a habit-tracking app that pings …
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Everyday Norms & Etiquette
Seoul Subway Tries a New Fix for an Old Etiquette Problem: The Pregnancy Seat
by Joon-ho Baekby Joon-ho BaekAnyone who has ridden the Seoul subway has probably seen it: a pink-tinted “pregnancy consideration seat” (임산부 배려석), clearly designated but often occupied by someone who isn’t pregnant, while an …
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Dramas
Hit K-Drama ‘Perfect Crown’ Apologizes Over Historically Inaccurate Coronation Scene
by Joon-ho Baekby Joon-ho Baek“Perfect Crown,” the MBC romantic comedy starring IU and Byeon Woo-seok that became one of the most-watched Korean dramas of the year, spent its final weeks fending off a very …
