Among the six sub-concepts unveiled at this year’s Seoul Cafe Show, “Everyday Wellness” is quietly becoming one of the most visible in daily life — showing up as designated quiet …
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Tag:
2026 trend
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Cafe & "Third Place" Culture
Seoul Cafe Show 2026 Unveils ‘B.E.Y.O.N.D’: Six Keywords Reshaping Korea’s Coffee Scene
by Daniel Yoonby Daniel YoonEvery November, the Seoul Cafe Show sets the agenda for the year ahead in Korean coffee culture, and its 2026 keyword announcement is already rippling through cafes from Seongsu-dong to …
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Travel & K-Content Tourism
Korea Names ‘D.U.A.L.I.S.M.’ as Its 2026 Tourism Trend, Betting on Contradiction as a Selling Point
by Grace Limby Grace LimThe Korea Tourism Organization has named “D.U.A.L.I.S.M.” as its keyword for 2026 travel trends, a framework built around the coexistence of seemingly contradictory values, technology and emotion, luxury and practicality, …
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K-Beauty & Fashion
Why Your Korean Skincare Routine Is About to Get Shorter, Not Longer
by Grace Limby Grace LimWalk into any Olive Young in Seoul this summer and you’ll notice something has quietly changed. The ten-step routine that made K-beauty famous a decade ago has mostly disappeared from …
