Olive Young topped Korea’s May 2026 specialty beauty-store brand reputation rankings, according to big-data analysis of consumer engagement, with Innisfree placing second and Missha rounding out the top three, a …
beauty industry
-
Skincare & Beauty Products
-
K-Beauty & Fashion
K-Beauty’s 2026 Outlook: ‘Very Positive’ at Home, With Southeast Asia Leading Overseas Growth
by Mina Choby Mina ChoSamjong KPMG has classified Korea’s cosmetics industry as “very positive” in its 2026 economic and industry outlook report, ranking it among the strongest of 23 major sectors surveyed even amid …
-
K-Beauty & Fashion
Hera Tops Korea’s 2026 Cosmetics Brand Reputation Rankings, With Romand and Clio Close Behind
by Hana Suhby Hana SuhAmorepacific’s premium label Hera has claimed the top spot in Korea’s 2026 cosmetics brand reputation rankings, based on big-data analysis released in January, with stablemate Sulwhasoo close behind in second …
-
Skincare & Beauty Products
Korea Becomes World’s Second-Largest Cosmetics Exporter for the First Time
by Joon-ho Baekby Joon-ho BaekKorea’s beauty industry closed out 2025 with a record most in the sector had been chasing for years: the country’s cosmetics exports hit 11.431 billion dollars for the year, up …
-
K-Beauty & Fashion
Olive Young Is About to Cross 6 Trillion Won in Annual Sales. That’s 66% of All Beauty App Downloads in Korea.
by Grace Limby Grace LimCJ Olive Young’s consolidated annual revenue is on track to cross 6 trillion won this year, according to a July 1 report by Herald Business reporter Kim Jin, continuing a …
-
K-Beauty & Fashion
Why Your Korean Skincare Routine Is About to Get Shorter, Not Longer
by Grace Limby Grace LimWalk into any Olive Young in Seoul this summer and you’ll notice something has quietly changed. The ten-step routine that made K-beauty famous a decade ago has mostly disappeared from …
