e-commerce

Two of Korea’s biggest online fashion platforms turned Seongsu-dong, Seoul’s trendiest retail district, into the stage for an unusually public marketing feud in June 2026. Zigzag opened a pop-up store …

Musinsa’s “Mujinjang” summer sale — the domestic counterpart to a Black Friday event, run across both its online store and offline locations — generated roughly 265.8 billion won in online …