fashion industry

Two of Korea’s biggest online fashion platforms turned Seongsu-dong, Seoul’s trendiest retail district, into the stage for an unusually public marketing feud in June 2026. Zigzag opened a pop-up store …

Korea’s 2026 spring/summer fashion season arrived with an unusually large wave of creative leadership changes, with fourteen brands simultaneously replacing their creative directors, a shakeup industry commentary describes as reshaping …

Korean athleisure and yoga-wear brand Budumura has emerged as one of the names to watch in Korea’s 2026 fashion market, according to industry roundups of the country’s fastest-growing labels, as …

Musinsa’s “Mujinjang” summer sale — the domestic counterpart to a Black Friday event, run across both its online store and offline locations — generated roughly 265.8 billion won in online …

Musinsa’s “Sodam Sanghoe” (“small-talk store”) concept opened its Daegu location on June 12, and drew roughly 2,200 visitors on its opening day alone, according to Musinsa’s newsroom disclosures. The store …

FlareUp is not a brand most shoppers outside Korea would recognize. It’s a contemporary womenswear label that, as of last year, barely had a footprint beyond Musinsa’s domestic platform. In …

Walk through the vintage clusters of Seongsu-dong on a Saturday afternoon and you’ll start noticing the same pieces turning up on people who, by every other signal, look thoroughly current: …