Musinsa launched “Musinsa Used” in August 2025, a built-in secondhand marketplace inside its main shopping app that lets users buy and sell used clothing from more than 20,000 domestic and …
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fashion trends
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K-Beauty & Fashion
Seoul Fashion Week’s Beauty Tie-Ins Blur the Line Between Runway and K-Beauty Marketing
by Mina Choby Mina ChoAs Seoul Fashion Week has grown into a genuinely international showcase over its 25-year history, beauty brand tie-ins have become an increasingly central, rather than peripheral, part of the event’s …
