IP strategy

Korean film studios are increasingly approaching webtoon adaptations not as standalone projects but as potential building blocks for larger interconnected franchises, with 2026’s slate of webtoon-based films spanning fantasy, action, …

Korea’s terrestrial, cable, and streaming drama pipelines for the second half of 2026 show a pronounced tilt toward webtoon-and-web-novel-original intellectual property, according to Korean entertainment industry coverage of the upcoming …

As Korean webtoons continue proving themselves as a reliable source of hit live-action drama adaptations, a growing number of webtoon IP holders and production companies are exploring an additional adaptation …