K-beauty trends

The Blue Ingredient Inside the 10th-Anniversary Release Toun28, a Korean beauty brand, celebrated its 10th anniversary by unveiling a blue-tinted peptide. On September 17, they officially launched their new anti-aging …

Daiso’s First Beauty-Specialized Store Daiso’s first beauty-centric store, which opened its doors in early September, shows where the competition in Korea’s cosmetics retail is heading. The fact that Daiso, a …

Brands Opened the Market, Manufacturers Are Expanding It For a long time, the global growth of K-beauty has been told through the success stories of a few popular brands. The …

Olive Young’s Curation Arrives in Over 500 Sephora Stores Starting August 20, CJ Olive Young is rolling out the ‘OLIVE YOUNG K-Beauty Edit’ across more than 500 Sephora stores nationwide …