Daiso’s First Beauty-Specialized Store Daiso’s first beauty-centric store, which opened its doors in early September, shows where the competition in Korea’s cosmetics retail is heading. The fact that Daiso, a …
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musinsa beauty
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K-Beauty & Fashion
Inside Musinsa’s ‘Mubupe’: How Fashion x Beauty Collabs Drove a 650% Sales Surge for Indie Brands
by J. Haanby J. HaanSeongsu-dong’s Excitement Revealed First at the Media Preview At the pre-release event for the media held in Seongsu-dong, Seongdong-gu, Seoul, on August 20, visitors carrying pink bags and event staff …
