A once-niche corner of Korea’s dating industry is having a breakout moment: matchmaking services connecting Korean men with Japanese women, colloquially dubbed “han-nam-il-nyeo” (한남일녀) pairings, have seen match volumes grow …
relationship trends
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Dating Culture
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Dating Culture
Korea’s MZ Generation Redefines Romance Around ‘Efficiency’ Over Lifelong Commitment
by Hana Suhby Hana SuhA recognizable shift is underway in how Korea’s MZ generation — millennials and Gen Z, roughly those in their 20s and 30s — approach dating, according to trend analysis circulating …
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Dating Culture
Why Young Koreans Are Redefining Dating Around ‘Efficiency’ Instead of Romance
by Mina Choby Mina ChoKorea’s MZ generation, its twenty- and thirty-somethings, is reshaping dating culture around what researchers describe as “efficiency and balance” rather than traditional romantic ideals, a shift trend analysts attribute to …
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Dating Culture
A Matchmaking Platform for Koreans Over 50 Grew From 20,000 to 110,000 Members. Its Speed-Dating Events Now Book Out 2-to-1.
by Grace Limby Grace LimAt a Western-style restaurant in Seoul’s Gangnam district on May 1, a man in his 50s opened his self-introduction with, “My legs are strong, and I don’t have a belly.” …
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Dating Culture
Korea’s Newest Dating Trend Isn’t an App With Photos. It’s an Hourly 2-Second Video Diary Called Setlog.
by Joon-ho Baekby Joon-ho BaekRotation speed-dating and solo-drinking bars already reshaped how young Koreans meet each other. The newest addition doesn’t look like a dating tool at all: Setlog, a habit-tracking app that pings …
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Dating Culture
Who Pays on a Date in Korea? A New Survey of 500 Couples Found Men and Women Don’t Fully Agree.
by Hana Suhby Hana SuhAsk a room of young Korean men how a dating couple should split the bill, and the answer is close to unanimous. Ask the women dating them, and the answer …
