Two of Korea’s biggest online fashion platforms turned Seongsu-dong, Seoul’s trendiest retail district, into the stage for an unusually public marketing feud in June 2026. Zigzag opened a pop-up store …
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Tag:
Seongsu-dong
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Neighborhood Guides
Seongsu-dong: From Factory District to Seoul’s Pop-Up Capital
by Hana Suhby Hana SuhNot long ago, Seongsu-dong was known mainly for its red-brick shoe factories and industrial warehouses. Today it’s arguably the single fastest-growing destination for foreign visitors to Seoul, and the numbers …
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Neighborhood Guides
One Seoul Shopping Street Is 45% Empty. Three Minutes Away, You Can’t Get a Table.
by Joon-ho Baekby Joon-ho BaekOn a weekday afternoon in Sinsa-dong’s Garosugil, the street that spent two decades as one of Seoul’s defining shopping destinations is quiet enough to notice. “For lease” notices start near …
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K-Food & Dining
I Chased Seoul’s Viral Butter Rice Cake Line. By the Time I Found It, It Was Already Over.
by Grace Limby Grace LimI’d seen the same shot on Instagram a dozen times before I actually went looking for it: a small bakery window in Seongsu, a hand-lettered sign, and a line of …
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Fashion
Seoul’s Hottest New Fashion Trend Is Dressing Like Your Grandmother
by Grace Limby Grace LimWalk through the vintage clusters of Seongsu-dong on a Saturday afternoon and you’ll start noticing the same pieces turning up on people who, by every other signal, look thoroughly current: …
