Korea’s web novel industry is getting a financial boost aimed squarely at export. The Korea Publication Culture Industry Promotion Agency, known as KPIPA, opened its 2026 web novel translation subsidy …
Seoul
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Korean Literature & Publishing
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Neighborhood Guides
This Seoul Street Used to Mean BMWs and Designer Bags. Now It Means Brunch and Eco-Bags.
by Joon-ho Baekby Joon-ho BaekAn elderly woman stopped Seoul-based travel writer Ji-Hoon Park outside Apgujeong-Rodeo Station’s Exit 4 with a question that says everything about this street’s history: “Is Rodeo Street still crowded these …
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Neighborhood Guides
One Seoul Shopping Street Is 45% Empty. Three Minutes Away, You Can’t Get a Table.
by Joon-ho Baekby Joon-ho BaekOn a weekday afternoon in Sinsa-dong’s Garosugil, the street that spent two decades as one of Seoul’s defining shopping destinations is quiet enough to notice. “For lease” notices start near …
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K-Food & Dining
I Chased Seoul’s Viral Butter Rice Cake Line. By the Time I Found It, It Was Already Over.
by Grace Limby Grace LimI’d seen the same shot on Instagram a dozen times before I actually went looking for it: a small bakery window in Seongsu, a hand-lettered sign, and a line of …
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Fashion
Seoul’s Hottest New Fashion Trend Is Dressing Like Your Grandmother
by Grace Limby Grace LimWalk through the vintage clusters of Seongsu-dong on a Saturday afternoon and you’ll start noticing the same pieces turning up on people who, by every other signal, look thoroughly current: …
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Neighborhood Guides
The Seoul Neighborhood That Refused to Become ‘Hot’
by Joon-ho Baekby Joon-ho BaekGet off at Mangwon Station, two stops past Hongik University on Line 6, and nothing about the exit signals you’ve arrived anywhere special. Climb the stairs and the first thing …
