trend keyword

Every November, the Seoul Cafe Show sets the agenda for the year ahead in Korean coffee culture, and its 2026 keyword announcement is already rippling through cafes from Seongsu-dong to …

The Korea Tourism Organization has named “D.U.A.L.I.S.M.” as its keyword for 2026 travel trends, a framework built around the coexistence of seemingly contradictory values, technology and emotion, luxury and practicality, …

Every January, Korea’s coffee industry gathers at the Seoul Cafe Show to crown a single word that will define the year’s menus, and for 2026 the organizers landed on “B.E.Y.O.N.D,” …