Korea’s tourism sector crossed a milestone this June that took a little less time to reach than even last year’s record pace. The Ministry of Culture, Sports and Tourism announced …
Daniel Yoon
Daniel Yoon
Covers K-dramas, movies, and variety shows for KoreaUpClose. INTP. Reads the credits, checks the runtime, explains why it matters.
-
Travel & K-Content Tourism
-
Travel & K-Content Tourism
Netflix Teams Up With Korea Tourism for a Third Round of Screen-to-Seoul Marketing
by Daniel Yoonby Daniel YoonNetflix and the Korea Tourism Organization are betting on a formula that’s already worked twice before: turn a hit Korean show into a tourism ad. Their latest collaboration, unveiled June …
-
Korean Literature & Publishing
Seoul Launches New Subsidy to Push Korean Web Novels Onto the Global Stage
by Daniel Yoonby Daniel YoonKorea’s web novel industry is getting a financial boost aimed squarely at export. The Korea Publication Culture Industry Promotion Agency, known as KPIPA, opened its 2026 web novel translation subsidy …
-
K-pop & Fandom
MAMAMOO Just Reunited as a Full Group for the First Time in Four Years
by Daniel Yoonby Daniel YoonMAMAMOO returned as a complete four-member group in June 2026 with a special single, “4WARD,” marking the act’s first full-group comeback in four years after a stretch dominated by solo …
-
K-Drama & Screen
This Korean Drama Got 2.7% Ratings at Home. It’s Been the No. 1 TV Show in Four Southeast Asian Countries for 30 Straight Days.
by Daniel Yoonby Daniel Yoon“Waiting for Kyeong-do,” a 12-episode JTBC and Coupang Play drama that wrapped January 11, opened domestically to a 2.7 percent rating and closed with a self-record 4.7 percent — solid …
-
Gaming & Esports
A 5-Year-Old Korean Mobile MMORPG Just Hit No. 1 on the App Store Again. It’s a Preview of Korea’s Big Global Gaming Push This Year
by Daniel Yoonby Daniel YoonKakao Games’ “Odin: Valhalla Rising,” an MMORPG that launched five years ago, climbed back to No. 1 on Korea’s Apple App Store revenue chart and No. 5 on Google Play …
-
Everyday Norms & Etiquette
A Man Took Off His Shoes and Put His Feet Up in a Subway Pregnancy Seat. A Stranger’s Response Went Viral.
by Daniel Yoonby Daniel YoonA video posted June 20 to the YouTube channel “Kingbatjyu” showed a man who had taken off his shoes and stretched his bare feet across a Seoul subway pregnancy-consideration seat, …
-
Daily Life & Society
South Korea’s Birth Rate Just Ticked Up for the First Time in Years. Demographers Say Don’t Get Used to It.
by Daniel Yoonby Daniel YoonSouth Korea’s fertility rate rose to 0.99 in January 2026, nudging up against the symbolic threshold of 1.0 for the first time in years. Statistics Korea recorded 26,916 births that …
-
Daily Life & Society
Korea’s New ‘Fake News’ Law Set to Reshape Everyday Online Speech
by Daniel Yoonby Daniel YoonA viral YouTube video, a one-star review on a delivery app, and a heated post on a parenting forum are about to fall under the exact same legal standard in …
-
Daily Life & Society
Shipping a Book to the US From a Korean Post Office Just Got 32% More Expensive. Here’s What Changed on July 1.
by Daniel Yoonby Daniel YoonAs of July 1, sending a roughly 0.5-kilogram package — about the weight of a single book — from a Korean post office to the United States costs 39,000 won, …
