coffee market

For years, opening a cafe in South Korea was a rite of passage for career-changers and retirees looking for a second act — low barriers to entry, a culture that …

With Korea’s coffee franchise market approaching saturation point, a growing number of cafe operators are turning to “localization” as a differentiation strategy, building brand identity around regional ingredients, partnerships with …

Starbucks Korea has reached 2,131 stores nationwide as of April 2026, a milestone that places South Korea third in the world for Starbucks store count, trailing only the United States …