Olive Young, the health-and-beauty retail chain that dominates Korea’s cosmetics shelves, has released its annual trend forecast for 2026, and the report reads less like a marketing deck and more …
Tag:
cosmetics industry
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K-Beauty & Fashion
Korean Sunscreens Are Quietly Becoming Skincare, Not Just Sun Protection
by Mina Choby Mina ChoWalk down the sun-care aisle of an Olive Young store in 2026 and the marketing language has shifted. UV protection numbers barely register anymore — instead, the words plastered across …
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Skincare & Beauty Products
Korea Becomes World’s Second-Largest Cosmetics Exporter for the First Time
by Joon-ho Baekby Joon-ho BaekKorea’s beauty industry closed out 2025 with a record most in the sector had been chasing for years: the country’s cosmetics exports hit 11.431 billion dollars for the year, up …
