From Commerce Venue to Tourism Experience The Korea Tourism Organization kicked off the 2026 Korea Beauty Festival on June 24, with the main stage set at HiKR Ground, Seoul’s tourism …
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K-beauty tourism
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Travel & K-Content Tourism
Beyond the Set: Hallyu Tourism Evolves into Immersive Cultural Experiences
by KoreaUpcloseby KoreaUpcloseThe Era of Set Tourism Is Over The first wave of Hallyu tourism was built upon sets. Namiseom, the filming location of ‘Winter Sonata’ (Gyeoul Yeonga), the ‘Dae Jang Geum’ …
