“Waiting for Kyeong-do,” a 12-episode JTBC and Coupang Play drama that wrapped January 11, opened domestically to a 2.7 percent rating and closed with a self-record 4.7 percent — solid …
Korea
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K-Drama & Screen
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K-Drama & Screen
Bridgerton’s New Female Lead Trained for Acting at a Korean Arts High School. Now She’s the Show’s First East Asian Lead Romance.
by Grace Limby Grace LimWhen Netflix confirmed in August 2024 that Korean-Australian actress Yerin Ha would play Sophie Beckett, the central love interest opposite Benedict Bridgerton in “Bridgerton” Season 4, it was a casting …
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K-Food & Dining
Korean Fried Chicken Chains Are Localizing Store Formats Country by Country to Win Overseas Markets — Sandwiches in New Jersey, Fine Dining in Taiwan
by Hana Suhby Hana SuhWith Korea’s domestic fried-chicken market saturated, Korean chicken chains are treating the current wave of global K-content popularity as a “golden window” for overseas expansion, according to a June 12 …
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K-Content Filming-Location Tourism
A Korean Province Has Quietly Hosted 300 Film and TV Shoots in Three Years by Turning Its Own Government Building Into a Set
by Mina Choby Mina ChoGyeongsangbuk-do (Gyeongbuk) province has hosted roughly 300 film and drama productions over the past three years by running what amounts to a one-stop location-scouting service for producers — handling site …
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K-Beauty & Fashion
Musinsa’s Beauty Business Grew 360% in Six Months. It’s Chasing Olive Young With Its Own 400-Pyeong Stores.
by Joon-ho Baekby Joon-ho BaekBuried inside a July 1 Herald Business report on Olive Young’s near-monopoly of Korean beauty retail is a smaller but striking number: Musinsa Beauty’s transaction value on Musinsa’s Global Store …
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K-Beauty & Fashion
Olive Young Is About to Cross 6 Trillion Won in Annual Sales. That’s 66% of All Beauty App Downloads in Korea.
by Grace Limby Grace LimCJ Olive Young’s consolidated annual revenue is on track to cross 6 trillion won this year, according to a July 1 report by Herald Business reporter Kim Jin, continuing a …
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Gaming & Esports
A 5-Year-Old Korean Mobile MMORPG Just Hit No. 1 on the App Store Again. It’s a Preview of Korea’s Big Global Gaming Push This Year
by Daniel Yoonby Daniel YoonKakao Games’ “Odin: Valhalla Rising,” an MMORPG that launched five years ago, climbed back to No. 1 on Korea’s Apple App Store revenue chart and No. 5 on Google Play …
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K-Content Filming-Location Tourism
A Netflix Cartoon About Demon-Hunting K-Pop Idols Sent Foreign Tourists to a Seoul Tower in Numbers Nobody Predicted
by Hana Suhby Hana SuhForeign visitors to N Seoul Tower’s YTN Seoul Tower observatory hit 79,200 in September 2025, up 50.6 percent from 52,600 the same month a year earlier — the highest monthly …
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Gaming & Esports
Gen.G Is Turning a KINTEX Exhibition Hall Into Its Own Esports “Home” for a Weekend, With T1 and Dplus KIA as the Guests
by Mina Choby Mina ChoSOOP, Korea’s dominant livestreaming platform, announced on June 22 that it will build a two-day “homestand” for League of Legends team Gen.G at KINTEX Exhibition Hall 5 in Goyang on …
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Fashion
Musinsa’s Summer Sale Just Did 283 Billion Won in 11 Days. It’s the Biggest Summer Event the Platform Has Ever Run.
by Joon-ho Baekby Joon-ho BaekMusinsa’s “Mujinjang” summer sale — the domestic counterpart to a Black Friday event, run across both its online store and offline locations — generated roughly 265.8 billion won in online …
