A line has started appearing on kiosk menus at some Korean cafes that has nothing to do with coffee: “restroom only, no purchase required, 2,000 won.” Most cafes now lock …
Korea
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Everyday Norms & Etiquette
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Fashion
A Musinsa Store Opened in Daegu to Support Local Small Businesses. 2,200 People Showed Up on Day One.
by Hana Suhby Hana SuhMusinsa’s “Sodam Sanghoe” (“small-talk store”) concept opened its Daegu location on June 12, and drew roughly 2,200 visitors on its opening day alone, according to Musinsa’s newsroom disclosures. The store …
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Everyday Norms & Etiquette
A Man Took Off His Shoes and Put His Feet Up in a Subway Pregnancy Seat. A Stranger’s Response Went Viral.
by Daniel Yoonby Daniel YoonA video posted June 20 to the YouTube channel “Kingbatjyu” showed a man who had taken off his shoes and stretched his bare feet across a Seoul subway pregnancy-consideration seat, …
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Dramas
A Netflix Drama About Vigilante Teachers Just Became Korea’s 6th Biggest Show Ever. It Almost Didn’t Get Made This Way.
by Mina Choby Mina Cho“Chamgyoyuk” (“True Education”), a 10-episode Netflix Korean original that premiered June 5, has climbed to No. 6 on Netflix’s all-time chart for Korean originals by cumulative views, trailing 5th-place “The …
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Dating Culture
A Matchmaking Platform for Koreans Over 50 Grew From 20,000 to 110,000 Members. Its Speed-Dating Events Now Book Out 2-to-1.
by Grace Limby Grace LimAt a Western-style restaurant in Seoul’s Gangnam district on May 1, a man in his 50s opened his self-introduction with, “My legs are strong, and I don’t have a belly.” …
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Dating Culture
Korea’s Newest Dating Trend Isn’t an App With Photos. It’s an Hourly 2-Second Video Diary Called Setlog.
by Joon-ho Baekby Joon-ho BaekRotation speed-dating and solo-drinking bars already reshaped how young Koreans meet each other. The newest addition doesn’t look like a dating tool at all: Setlog, a habit-tracking app that pings …
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Daily Life & Society
South Korea’s Birth Rate Just Ticked Up for the First Time in Years. Demographers Say Don’t Get Used to It.
by Daniel Yoonby Daniel YoonSouth Korea’s fertility rate rose to 0.99 in January 2026, nudging up against the symbolic threshold of 1.0 for the first time in years. Statistics Korea recorded 26,916 births that …
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Dramas
So Ji-sub’s New SBS Drama Hit 15.7% Ratings in Its Second Episode. No Korean Drama Has Climbed That Fast in Five Years.
by Hana Suhby Hana Suh“Kim Bujang” (“Manager Kim”), the SBS Friday-Saturday action-revenge drama marking So Ji-sub’s return to the network after 13 years, posted a 15.7 percent nationwide rating (per Nielsen Korea) for its …
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Cafe & "Third Place" Culture
Starbucks Korea Banned Cafe Squatters Last Year. Now It’s Building Them Reserved Seats.
by Mina Choby Mina ChoLess than a year ago, signs went up at some Starbucks Korea branches reading: no personal desktop computers, no printers, no power strips, no partitions. It was a direct response …
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Fashion
A Korean Womenswear Label Almost No One Outside Korea Knew a Year Ago Just Grew 855% Overseas in 11 Days.
by Grace Limby Grace LimFlareUp is not a brand most shoppers outside Korea would recognize. It’s a contemporary womenswear label that, as of last year, barely had a footprint beyond Musinsa’s domestic platform. In …
