Support for a four-day workweek among Korean employees has climbed to 63.2 percent, according to recent workplace surveys, with approval running especially high among full-time workers, women and, most notably, …
Korea
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Cafe & "Third Place" Culture
As Korea’s Coffee Franchise Market Hits Saturation, Cafes Bet on Local Sourcing to Stand Out
by Joon-ho Baekby Joon-ho BaekWith Korea’s coffee franchise market approaching saturation point, a growing number of cafe operators are turning to “localization” as a differentiation strategy, building brand identity around regional ingredients, partnerships with …
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Daily Life & Society
Korea Rolls Out Its First Nationwide Flood-Closure Navigation Alerts Ahead of Monsoon Season
by Hana Suhby Hana SuhKorea has launched what officials describe as the country’s first nationwide navigation-integrated alert service for flood-related road closures, notifying drivers in real time through map and navigation apps when underpasses …
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Society & Social Trends
Korea Names 2026 a Year of ‘Mental Health and Community Recovery’ as Its Defining Social Theme
by Mina Choby Mina ChoSocial commentators surveying Korea’s 2026 cultural mood have converged on an unusual framing for the year: rather than a theme built around growth, speed or achievement, the dominant thread running …
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Tradition & Heritage
Korea Will Host the UNESCO World Heritage Committee for the First Time in 2026
by Daniel Yoonby Daniel YoonKorea will host the 48th session of the UNESCO World Heritage Committee in Busan from July 19 to 29, 2026, marking the first time the country has hosted the annual …
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Variety & Reality Shows
‘Heart Signal’ Returns for a Fifth Season, and Korea’s Original Dating-Reality Franchise Is Still Setting the Pace
by Joon-ho Baekby Joon-ho BaekChannel A’s “Heart Signal,” widely credited with popularizing the ordinary-cast dating reality format in Korea, premiered its fifth season on April 14, 2026, extending a franchise whose previous installment posted …
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Web Novels
Naver Series Overtakes Kakao Page as Korea’s Web Novel Platform of Choice
by Hana Suhby Hana SuhNaver’s web novel platform Series has pulled ahead of longtime rival Kakao Page in Korea’s domestic web fiction market, according to 2026 usage data, as Kakao Page’s monthly active user …
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Movies
Na Hong-jin’s Record-Budget Sci-Fi Horror ‘Hope’ Set for a July 15 Release
by Grace Limby Grace LimDirector Na Hong-jin’s long-anticipated “Hope,” described as the most expensive Korean film ever produced, is set for release on July 15, 2026, bringing together a genre-crossing cast that includes Hwang …
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Neighborhood Guides
Seoul Names Five New ‘Local Brand’ Districts to Protect Its Alleyway Commerce
by Joon-ho Baekby Joon-ho BaekSeoul has designated five neighborhoods, Jangchungdan-gil, Hapmareu, Seonyurowoon, Oryu Beodeul and Yangjaecheon-gil, as new “local brand” commercial districts under a city program aimed at helping small, independent alleyway shops build …
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Skincare & Beauty Products
Innisfree Rides Korea’s ‘Tech-Minimal’ Skincare Wave Into Sephora’s Global Shelves
by Hana Suhby Hana SuhInnisfree has become one of the beneficiaries of a “functional skinbarrier, tech-minimal” trend reshaping Korean skincare in 2026, with barrier-repair, soothing and hydration-focused products built around simplified, function-first formulas climbing …
