The Sejong Institute Foundation held its 2026 Sejong Institute Korean Speaking and Writing Contest this year, giving learners enrolled at Sejong Institutes around the world a competitive showcase for their …
Korea
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Korean Language Learning
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Korean Literature & Publishing
Overseas Demand for Korean Literature Translation Surges 145% in Four Years
by Daniel Yoonby Daniel YoonRequests from overseas publishers for Korean-language literature translation and publication support jumped 145.5 percent between 2021 and 2025, rising from 156 cases to 383, according to Korea’s Ministry of Culture, …
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K-Content Filming-Location Tourism
Beyond Seoul: Foreign Tourists Are Increasingly Choosing Korea’s Small Cities Over Its Big Landmarks
by Mina Choby Mina ChoA growing share of foreign visitors to Korea are skipping past the country’s marquee attractions in favor of its smaller cities, according to 2026 tourism data showing a marked rise …
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K-Drama & Screen
Netflix’s ₩70 Billion Bet: Inside ‘Slowly, Fiercely,’ the Streamer’s Biggest-Ever Korean Production
by Daniel Yoonby Daniel YoonNetflix’s upcoming Korean series “Slowly, Fiercely” (천천히 강렬하게), a 22-episode drama starring Song Hye-kyo and Gong Yoo set against Korea’s raw, often brutal entertainment industry of the 1960s through 1980s, …
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K-Food & Dining
Korea’s Convenience Food Market Splits in Two as Inflation Squeezes Everyday Diners
by Grace Limby Grace LimKorea’s ready-to-eat food market is polarizing along income lines, according to 2026 retail data, with budget-friendly lunch boxes and kimbap posting an unusually sharp 45 percent year-on-year jump in sales …
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Korean Animation
Twelve Korean Animation Studios Land a Presence at the World’s Biggest Animation Market in Annecy
by Hana Suhby Hana SuhKorea’s Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) ran a Korea Pavilion at the 2026 Annecy International Animation Film Market, held alongside the Annecy …
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Cafe & "Third Place" Culture
Starbucks Korea Becomes the World’s Third-Largest Starbucks Market by Store Count
by Grace Limby Grace LimStarbucks Korea has reached 2,131 stores nationwide as of April 2026, a milestone that places South Korea third in the world for Starbucks store count, trailing only the United States …
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Work Culture
Nearly Half of Burned-Out Korean Workers Say Taking Leave Was Their Most Effective Recovery Method
by Daniel Yoonby Daniel YoonAmid widespread reports of workplace burnout among Korean employees, survey data on recovery strategies offers a notably clear signal about what actually works: 47.9% of workers who experienced burnout identified …
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Work Culture
Meeting Overload Is a Documented Burnout Trigger, Korean Workplace Data Shows
by Mina Choby Mina ChoAs Korean companies grapple with high reported rates of employee burnout, workplace researchers have zeroed in on a specific, well-documented contributor: meeting overload — an excess of scheduled meetings that …
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Gaming & Esports
Gen.G Wins the 2026 LCK Cup Without Dropping a Single Game
by Joon-ho Baekby Joon-ho BaekGen.G capped an undefeated run through the 2026 League of Legends Champions Korea (LCK) Cup with a commanding 3-0 sweep of FearX in the grand finals, held March 1 at …
