Foreign visitors to Korea are increasingly venturing beyond Seoul, according to first-quarter 2026 tourism data showing the regional visitation rate, the share of foreign tourists who traveled outside the capital …
tourism industry
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K-Content Filming-Location Tourism
K-Pop Concerts Turn Goyang and Incheon Into Korea’s Newest Tourist Hubs
by Daniel Yoonby Daniel YoonConcert and event venues in Goyang and Incheon, KINTEX, Goyang Sports Complex, Incheon Asiad Main Stadium and the newer Incheon Inspire Arena, are emerging as tourist destinations in their own …
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Travel & K-Content Tourism
Korea Names ‘D.U.A.L.I.S.M.’ as Its 2026 Tourism Trend, Betting on Contradiction as a Selling Point
by Grace Limby Grace LimThe Korea Tourism Organization has named “D.U.A.L.I.S.M.” as its keyword for 2026 travel trends, a framework built around the coexistence of seemingly contradictory values, technology and emotion, luxury and practicality, …
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K-Content Filming-Location Tourism
Beyond Seoul: Foreign Tourists Are Increasingly Choosing Korea’s Small Cities Over Its Big Landmarks
by Mina Choby Mina ChoA growing share of foreign visitors to Korea are skipping past the country’s marquee attractions in favor of its smaller cities, according to 2026 tourism data showing a marked rise …
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Travel & K-Content Tourism
Korea Welcomes a Record 10 Million Foreign Visitors by Late June
by Daniel Yoonby Daniel YoonKorea’s tourism boom has reached a new milestone: the country recorded its ten-millionth foreign visitor of the year by the third week of June 2026, a pace that puts the …
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K-Content Filming-Location Tourism
‘Screen Tourism’ Becomes Korea’s Newest Travel Growth Engine
by Mina Choby Mina ChoTourists are no longer content to just watch a K-drama’s back-alley chase scene or its quiet riverside finale — increasingly, they want to stand in it. According to the tourism …
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Travel & K-Content Tourism
Korea Hits 10 Million Foreign Visitors in a Single Half-Year for the First Time Ever
by Daniel Yoonby Daniel YoonKorea’s tourism sector crossed a milestone this June that took a little less time to reach than even last year’s record pace. The Ministry of Culture, Sports and Tourism announced …
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Travel & K-Content Tourism
Netflix Teams Up With Korea Tourism for a Third Round of Screen-to-Seoul Marketing
by Daniel Yoonby Daniel YoonNetflix and the Korea Tourism Organization are betting on a formula that’s already worked twice before: turn a hit Korean show into a tourism ad. Their latest collaboration, unveiled June …
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K-Content Filming-Location Tourism
A Korean Province Has Quietly Hosted 300 Film and TV Shoots in Three Years by Turning Its Own Government Building Into a Set
by Mina Choby Mina ChoGyeongsangbuk-do (Gyeongbuk) province has hosted roughly 300 film and drama productions over the past three years by running what amounts to a one-stop location-scouting service for producers — handling site …
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K-Content Filming-Location Tourism
A K-Drama Filming Location Is Causing Overtourism. The Neighborhood Isn’t in Korea — It’s in Japan.
by Joon-ho Baekby Joon-ho BaekThe railway crossing sits on an ordinary residential street in Kamakura, Japan — barely wide enough for a single car. Lately it’s rarely empty. Tourists from Korea, Indonesia and Myanmar …
