Star producer Na Young-seok’s newest tvN variety show, “콩 심은 데 콩 나는 가고팜 하고팜 동물농장” (informally shortened to “Kong Kong Farm Farm”), premiered June 19, 2026, following actors Lee Kwang-soo, Kim Woo-bin, and Doh Kyung-soo — credited under the fictional agency name “KKPP Food” — as they take on the chaotic, unfamiliar challenges of livestock farming.
The debut episode posted a nationwide household rating averaging 3.0% and peaking at 3.6%, with the Seoul metropolitan area figures running even higher at an average 3.5% and peak of 4.2% — enough to claim the No. 1 same-timeslot ranking among cable and general (non-terrestrial) channels, a strong opening for a show built around a premise as specific and unglamorous as animal husbandry.
The cast dynamic leans on the built-in comedic tension of placing three prominent Korean actors — none with any particular farming background — into hands-on agricultural labor, a fish-out-of-water structure that has become one of Na Young-seok’s signature formats across his long career producing hit unscripted shows built around placing recognizable stars into unfamiliar physical or logistical challenges.
The show’s launch adds to what industry coverage has described as an increasingly actor-centric shift in Korean variety programming generally, with tvN’s current unscripted lineup drawing more heavily on film and drama actors rather than relying primarily on career comedians and entertainers — a shift that gives networks access to a different kind of star power and crossover appeal, even as it represents a departure from variety television’s traditional talent pool.
With Na Young-seok’s track record of turning simple premises into sustained ratings hits, “Kong Kong Farm Farm” enters as one of the more closely watched new entries in tvN’s 2026 unscripted slate, joining the producer’s broader push to keep the network’s variety-content IP pipeline active across multiple concurrent formats.
Source: tvN “콩콩팜팜” premiere ratings coverage, Korean broadcast-industry press, June 2026.
