Hana Suh

Innisfree has become one of the beneficiaries of a “functional skinbarrier, tech-minimal” trend reshaping Korean skincare in 2026, with barrier-repair, soothing and hydration-focused products built around simplified, function-first formulas climbing …

Korea’s Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) ran a Korea Pavilion at the 2026 Annecy International Animation Film Market, held alongside the Annecy …

Amorepacific’s premium label Hera has claimed the top spot in Korea’s 2026 cosmetics brand reputation rankings, based on big-data analysis released in January, with stablemate Sulwhasoo close behind in second …

Korean athleisure and yoga-wear brand Budumura has emerged as one of the names to watch in Korea’s 2026 fashion market, according to industry roundups of the country’s fastest-growing labels, as …

The Netflix Korean drama “Lady Dua,” starring Shin Hye-sun, reached 10 million views within two weeks of its release, according to industry tracking, propelling the series to the top of …

A new government savings program aimed at young Koreans, the “Youth Future Savings Account” (청년미래적금), launched in June 2026, offering matching contributions on top of what participants save themselves over …

Two subway stops from Hongdae, Mangwon-dong offers a version of Seoul that increasingly feels rare: a neighborhood that still mostly belongs to the people who live there. Before 1984, when …

Director Jang Hang-jun had never made a period film before. His first attempt just became one of the biggest Korean movies of all time. “The Man Who Lives with the …

The after-hours text from a boss asking for “just one quick thing” may soon carry legal weight in South Korea — for employees, not against them. The Ministry of Employment …

One of Naver Webtoon’s flagship wuxia titles is back after a year-long hiatus, and the platform is throwing a genuinely elaborate promotional campaign behind it. “Return of the Blossoming Blade” …