Olive Young topped Korea’s May 2026 specialty beauty-store brand reputation rankings, according to big-data analysis of consumer engagement, with Innisfree placing second and Missha rounding out the top three, a …
K-beauty
-
Skincare & Beauty Products
-
K-Beauty & Fashion
K-Beauty’s 2026 Outlook: ‘Very Positive’ at Home, With Southeast Asia Leading Overseas Growth
by Mina Choby Mina ChoSamjong KPMG has classified Korea’s cosmetics industry as “very positive” in its 2026 economic and industry outlook report, ranking it among the strongest of 23 major sectors surveyed even amid …
-
Skincare & Beauty Products
Innisfree Rides Korea’s ‘Tech-Minimal’ Skincare Wave Into Sephora’s Global Shelves
by Hana Suhby Hana SuhInnisfree has become one of the beneficiaries of a “functional skinbarrier, tech-minimal” trend reshaping Korean skincare in 2026, with barrier-repair, soothing and hydration-focused products built around simplified, function-first formulas climbing …
-
K-Beauty & Fashion
Hera Tops Korea’s 2026 Cosmetics Brand Reputation Rankings, With Romand and Clio Close Behind
by Hana Suhby Hana SuhAmorepacific’s premium label Hera has claimed the top spot in Korea’s 2026 cosmetics brand reputation rankings, based on big-data analysis released in January, with stablemate Sulwhasoo close behind in second …
-
Skincare & Beauty Products
Olive Young Names 8 Trends Shaping Korea’s 2026 Beauty Market
by Mina Choby Mina ChoOlive Young, the health-and-beauty retail chain that dominates Korea’s cosmetics shelves, has released its annual trend forecast for 2026, and the report reads less like a marketing deck and more …
-
K-Beauty & Fashion
Korean Sunscreens Are Quietly Becoming Skincare, Not Just Sun Protection
by Mina Choby Mina ChoWalk down the sun-care aisle of an Olive Young store in 2026 and the marketing language has shifted. UV protection numbers barely register anymore — instead, the words plastered across …
-
Skincare & Beauty Products
Medicube Beats CeraVe and The Ordinary to Top Amazon’s K-Beauty Surge
by Hana Suhby Hana SuhOn Amazon, the single biggest barometer of the US beauty market, Korean brands just posted one of their strongest weeks yet, and one name in particular is leading the charge. …
-
Skincare & Beauty Products
Korea Becomes World’s Second-Largest Cosmetics Exporter for the First Time
by Joon-ho Baekby Joon-ho BaekKorea’s beauty industry closed out 2025 with a record most in the sector had been chasing for years: the country’s cosmetics exports hit 11.431 billion dollars for the year, up …
-
K-Beauty & Fashion
Musinsa’s Beauty Business Grew 360% in Six Months. It’s Chasing Olive Young With Its Own 400-Pyeong Stores.
by Joon-ho Baekby Joon-ho BaekBuried inside a July 1 Herald Business report on Olive Young’s near-monopoly of Korean beauty retail is a smaller but striking number: Musinsa Beauty’s transaction value on Musinsa’s Global Store …
-
K-Beauty & Fashion
Olive Young Is About to Cross 6 Trillion Won in Annual Sales. That’s 66% of All Beauty App Downloads in Korea.
by Grace Limby Grace LimCJ Olive Young’s consolidated annual revenue is on track to cross 6 trillion won this year, according to a July 1 report by Herald Business reporter Kim Jin, continuing a …
