K-beauty

Inside Antara Fashion Hall in Mexico City, the booth wasn’t hard to find — it was the one with a line for the skin scanner. Sephora had turned over part …

“안녕하세요. 웰컴 투 올리브영.” On June 13, that Korean-English greeting rang out inside Westfield Century City, one of Los Angeles’s busiest shopping malls, every time a customer walked through the …

The tube is pink and white, a little stubby, and by now you’ve probably squeezed some of it onto the back of your hand in at least one skincare video …

The line on Colorado Boulevard started forming at 3 p.m. the day before anything actually opened. By sunrise, it had grown into something else entirely — four blocks of folding …

Stand in front of the sunscreen wall at any Olive Young this summer and you’ll see the same bottle in half the baskets around you: a plain, pale-green tube labeled …

Walk into any Olive Young in Seoul this summer and you’ll notice something has quietly changed. The ten-step routine that made K-beauty famous a decade ago has mostly disappeared from …