Netflix’s hit Korean cooking competition is coming back for a third round, and this time it’s changing its entire format. On January 16, Netflix opened casting for season 3 of …
Korea
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Variety & Reality Shows
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Variety & Reality Shows
‘I Am Solo’ Season 31 Finale Draws Record Live Audience Amid Backstage Drama
by Mina Choby Mina ChoKorea’s long-running dating reality franchise “I Am Solo” just wrapped its 31st season with three couples, a viral controversy, and a post-finale livestream that broke the show’s own records. The …
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Travel & K-Content Tourism
Korea Hits 10 Million Foreign Visitors in a Single Half-Year for the First Time Ever
by Daniel Yoonby Daniel YoonKorea’s tourism sector crossed a milestone this June that took a little less time to reach than even last year’s record pace. The Ministry of Culture, Sports and Tourism announced …
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Tradition & Heritage
Royal Culture Festival Draws Record 725,000 Visitors, With Foreign Attendance Up a Third
by Grace Limby Grace LimSeoul’s biannual celebration of its royal heritage just had its biggest spring turnout ever. The 2026 Spring Royal Culture Festival, held across the city’s five grand palaces and Jongmyo Shrine …
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Tradition & Heritage
Korea Pushes Ginseng Culture and Taekwondo for UNESCO Recognition
by Mina Choby Mina ChoKorea has two new candidates in its ongoing campaign to get its traditions formally recognized by UNESCO. The Korea Heritage Service submitted nomination files on April 1 for two separate …
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Skincare & Beauty Products
Medicube Beats CeraVe and The Ordinary to Top Amazon’s K-Beauty Surge
by Hana Suhby Hana SuhOn Amazon, the single biggest barometer of the US beauty market, Korean brands just posted one of their strongest weeks yet, and one name in particular is leading the charge. …
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Skincare & Beauty Products
Korea Becomes World’s Second-Largest Cosmetics Exporter for the First Time
by Joon-ho Baekby Joon-ho BaekKorea’s beauty industry closed out 2025 with a record most in the sector had been chasing for years: the country’s cosmetics exports hit 11.431 billion dollars for the year, up …
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Travel & K-Content Tourism
Netflix Teams Up With Korea Tourism for a Third Round of Screen-to-Seoul Marketing
by Daniel Yoonby Daniel YoonNetflix and the Korea Tourism Organization are betting on a formula that’s already worked twice before: turn a hit Korean show into a tourism ad. Their latest collaboration, unveiled June …
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Society & Social Trends
Single-Person Households Now Make Up Nearly 37 Percent of All Korean Homes
by Grace Limby Grace LimThe traditional Korean household of multiple generations under one roof keeps becoming less and less representative of how the country actually lives. As of 2026, single-person households in Korea have …
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Society & Social Trends
Korea’s Births Just Posted Their Biggest Jump Since Records Began in 1981
by Mina Choby Mina ChoFor a country that has spent years as the global poster child for demographic decline, the numbers coming out of Korea this spring are turning heads. According to “March Population …
