Rotation speed-dating and solo-drinking bars already reshaped how young Koreans meet each other. The newest addition doesn’t look like a dating tool at all: Setlog, a habit-tracking app that pings …
Korea
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Dating Culture
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Daily Life & Society
South Korea’s Birth Rate Just Ticked Up for the First Time in Years. Demographers Say Don’t Get Used to It.
by Daniel Yoonby Daniel YoonSouth Korea’s fertility rate rose to 0.99 in January 2026, nudging up against the symbolic threshold of 1.0 for the first time in years. Statistics Korea recorded 26,916 births that …
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Dramas
So Ji-sub’s New SBS Drama Hit 15.7% Ratings in Its Second Episode. No Korean Drama Has Climbed That Fast in Five Years.
by Hana Suhby Hana Suh“Kim Bujang” (“Manager Kim”), the SBS Friday-Saturday action-revenge drama marking So Ji-sub’s return to the network after 13 years, posted a 15.7 percent nationwide rating (per Nielsen Korea) for its …
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Cafe & "Third Place" Culture
Starbucks Korea Banned Cafe Squatters Last Year. Now It’s Building Them Reserved Seats.
by Mina Choby Mina ChoLess than a year ago, signs went up at some Starbucks Korea branches reading: no personal desktop computers, no printers, no power strips, no partitions. It was a direct response …
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Fashion
A Korean Womenswear Label Almost No One Outside Korea Knew a Year Ago Just Grew 855% Overseas in 11 Days.
by Grace Limby Grace LimFlareUp is not a brand most shoppers outside Korea would recognize. It’s a contemporary womenswear label that, as of last year, barely had a footprint beyond Musinsa’s domestic platform. In …
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Gaming & Esports
Riot Games Locks In 5-Year Naver-SOOP Deal, Renames LCK’s Home ‘Chzzk LoL Park’
by Hana Suhby Hana SuhSouth Korea’s top League of Legends league is entering a new broadcasting era — and its home arena is getting a new name to go with it. Riot Games announced …
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Cafe & "Third Place" Culture
Unmanned Cafes Become Korea’s Hottest Startup Bet for 2026
by Mina Choby Mina ChoWalk through almost any Korean neighborhood these days and you’re likely to pass at least one cafe with nobody behind the counter — just a self-service machine, a QR code, …
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Everyday Norms & Etiquette
Seoul Subway Tries a New Fix for an Old Etiquette Problem: The Pregnancy Seat
by Joon-ho Baekby Joon-ho BaekAnyone who has ridden the Seoul subway has probably seen it: a pink-tinted “pregnancy consideration seat” (임산부 배려석), clearly designated but often occupied by someone who isn’t pregnant, while an …
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Skincare & Beauty Products
Tonymoly Just Hit 2,770 Stores in Mexico. Sephora Built It a Pop-Up to Prove the Bet Was Right.
by Grace Limby Grace LimInside Antara Fashion Hall in Mexico City, the booth wasn’t hard to find — it was the one with a line for the skin scanner. Sephora had turned over part …
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Daily Life & Society
Korea’s New ‘Fake News’ Law Set to Reshape Everyday Online Speech
by Daniel Yoonby Daniel YoonA viral YouTube video, a one-star review on a delivery app, and a heated post on a parenting forum are about to fall under the exact same legal standard in …
