Down by Namdaecheon Stream in Gangneung last week, the dress code wasn’t really enforced so much as rewarded: show up in hanbok and you got 10% off at the festival’s …
Korea
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Tradition & Heritage
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Dating Culture
Korean Cities Are Paying You to Date. One County Has Been Doing It for Eight Years. Marriages Still Fell.
by Hana Suhby Hana SuhIn Busan’s Saha District, a couple that meets at a government-organized matchmaking event and eventually marries can collect up to 20 million won (about $14,700) — on top of 500,000 …
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Web Novels
The Web Novelist Who Cracked the NYT Best Seller List Is Back — And Her New Story Already Has 20 Million Reads
by Mina Choby Mina ChoSuji Kim made history in 2024 when “Under the Oak Tree” hit #7 on the New York Times Best Seller list for Hardcover Fiction — the first web novel originally …
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Movies
The Director Who Made Train to Busan Just Had the Biggest Korean Movie Month of the Year
by Daniel Yoonby Daniel YoonIf “Colony” sounds like familiar territory, that’s because its director built his career on exactly this kind of premise. Yeon Sang-ho — the filmmaker behind “Train to Busan” and its …
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Fashion
Seoul’s Hottest New Fashion Trend Is Dressing Like Your Grandmother
by Grace Limby Grace LimWalk through the vintage clusters of Seongsu-dong on a Saturday afternoon and you’ll start noticing the same pieces turning up on people who, by every other signal, look thoroughly current: …
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K-Content Filming-Location Tourism
Someone Posted a Map Showing 100 Cars Driving to a Reservoir at Midnight. It Was a Movie Location.
by Joon-ho Baekby Joon-ho BaekSomewhere in North Chungcheong Province, there’s a reservoir that horror-content creators have quietly called a “haunted spot” for years — the kind of place that shows up in spooky YouTube …
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Everyday Norms & Etiquette
A Seoul Cafe Charged 2,000 Won to Use the Bathroom. The Backlash Wasn’t Really About the Money.
by Hana Suhby Hana SuhA photo of a kiosk sign went viral in Korea recently. It read: “Using toilet without ordering drinks (1 time per person) 2,000 won.” Reactions split immediately — some defended …
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Variety & Reality Shows
Korea’s Newest Cooking Show Doesn’t Tell Customers Who the Chefs Are — On Purpose
by Daniel Yoonby Daniel YoontvN’s newest competition show has a simple, slightly brutal premise: take some of Korea’s most accomplished chefs, strip away their reputations, and let strangers on the street decide who’s actually …
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Skincare & Beauty Products
The $17 Sunscreen Everyone in Seoul Is Talking About — And What It Actually Does
by Grace Limby Grace LimStand in front of the sunscreen wall at any Olive Young this summer and you’ll see the same bottle in half the baskets around you: a plain, pale-green tube labeled …
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Daily Life & Society
Should Korea’s Free Subway Rides for Seniors Survive an Energy Crisis? The Math Is More Complicated Than It Looks.
by Hana Suhby Hana SuhA Middle East conflict disrupting oil supplies doesn’t sound like it should have anything to do with whether Korean grandmothers ride the subway for free. But in March, it did. …
