Amorepacific’s premium label Hera has claimed the top spot in Korea’s 2026 cosmetics brand reputation rankings, based on big-data analysis released in January, with stablemate Sulwhasoo close behind in second …
Korea
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K-Beauty & Fashion
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Work Culture
More Korean Workers Are Clocking In at 10 A.M. Under a New Parental Flex Program
by Grace Limby Grace LimA government-backed flexible work program that lets parents of young children start their workday at 10 a.m. instead of the standard 9 a.m. has drawn steadily growing participation since its …
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Web Novels
Web Novel Sensation ‘The Remarried Empress’ Gets Its Star-Studded Disney+ Adaptation
by Daniel Yoonby Daniel Yoon“The Remarried Empress,” one of the most widely read Korean web novels of the past decade, is finally arriving on screen. Disney+ has confirmed the fantasy romance as an exclusive …
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Tradition & Heritage
Korea Submits Ginseng Culture and Taekwondo Dojang Culture for UNESCO Recognition
by Mina Choby Mina ChoKorea has formally submitted two new nominations for UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity: “Ginseng Culture” and “Taekwondo Dojang Culture.” Filed on April 1, 2026, the …
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Everyday Norms & Etiquette
Korean Schools Move to Restrict Classroom Smartphone Use as ‘Digital Wellbeing’ Becomes a 2026 Policy Watchword
by Joon-ho Baekby Joon-ho BaekKorean education authorities have moved to tighten restrictions on smartphone use inside classrooms, part of what commentators are describing as a broader 2026 social pivot toward “mental health and community …
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Fashion
Athleisure Label Budumura Emerges as a Dark Horse in Korea’s 2026 Fashion Market
by Hana Suhby Hana SuhKorean athleisure and yoga-wear brand Budumura has emerged as one of the names to watch in Korea’s 2026 fashion market, according to industry roundups of the country’s fastest-growing labels, as …
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Webtoons & Story Content
Ryu Jun-yeol and Sul Kyung-gu Team Up for Netflix’s Webtoon-Based Thriller ‘Deuljwi’
by Grace Limby Grace LimNetflix has unveiled “Deuljwi” (literally “Field Mouse”), a new tracking thriller series adapted from the Kakao Webtoon of the same name, as part of its third-quarter 2026 Korea lineup. The …
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Variety & Reality Shows
Netflix Doubles Down on Korean Dating Shows With Two Returning Hits
by Daniel Yoonby Daniel YoonNetflix has confirmed that two of its most-discussed Korean dating formats will return as part of its 2026 Korea slate: a fifth season of “Single’s Inferno” and a second season …
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Society & Social Trends
Korea’s Births Are Rising Again, and a ‘Second Echo Boom’ Generation Is Why
by Mina Choby Mina ChoAfter years of headlines about Korea’s demographic collapse, the country’s birth numbers have started moving in an unfamiliar direction: up. Following a 2025 total fertility rate of 0.80, itself a …
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Dating Culture
Korea’s Dating-Reality Boom Shows No Sign of Slowing, With Two More Formats Renewed
by Joon-ho Baekby Joon-ho BaekKorean broadcasters and streamers keep betting on dating reality television, and 2026 has brought fresh confirmation that the genre, once expected to be a passing fad, has become one of …
