Why the Focus Could Stay on Product and Customer Experience For RSSC, one of the Korean fashion brands taking part in a pop-up store in Shanghai, the first challenge wasn’t …
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Korean fashion brands
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Fashion
K-Fashion’s Global Expansion Formula Shifts from Simple Exports to Market-Specific Localization
by J. Haanby J. HaanThe Shift Starting from a Hong Kong Department Store and a Tokyo Pop-up This September, HAZZYS opened its very first Hong Kong location inside the Sogo Department Store in Causeway …
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Fashion
MUSINSA Opens ‘MUSINSA Station’ Pop-Up in Tokyo’s Harajuku Today, With 77 K-Fashion, Beauty Brands
by J. Haanby J. Haan‘MUSINSA Station’ Opens in Harajuku Today MUSINSA is opening a large-scale pop-up store called “MUSINSA Station in Harajuku” in Tokyo’s Harajuku district on August 21, 2026. The event runs at …
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Fashion
K-Fashion’s Big Four Just Beat the Off-Season. Next Up: Overseas Markets
by J. Haanby J. HaanFour Major Fashion Companies, One Good Quarter Samsung C&T’s fashion division, Handsome (the fashion affiliate of Hyundai Department Store Group), Kolon Industries’ fashion division, and Shinsegae International all posted higher …
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K-Beauty & Fashion
They’re Buying the Same T-Shirt in Every Color: How Foreign Demand and a Domestic Rebound Lifted K-Fashion’s Second Quarter
by J. Haanby J. HaanSame T-Shirt, Five or Six Colors at Once At Space H Seoul, the Hedges flagship store in Seoul’s Myeongdong shopping district, it’s not unusual to see a customer pick up …
