K-Beauty & Fashion

Have You Noticed Musinsa’s IPO Keeps Coming Up Lately? If you’ve been keeping half an eye on Korean fashion news, chances are you’ve run into Musinsa’s IPO story more than …

hince Now Has a Launch Date at Ulta Beauty in the U.S. Color cosmetics look pretty different in a photo than they do once you actually put them on. Lip …

Keep an Eye on the Moment a Shampoo Walks Into Sephora When you walk into Sephora, you probably head straight for the lip products or the serums. This time, though, …

A Company That Can’t Be Explained by One Sunscreen’s Success If you’ve shopped K-beauty from abroad, you’ve probably run into Beauty of Joseon’s rice-and-hanbang image. Its sunscreen in particular built …

Not a Pore Product, But a ‘Pore Marks’ Product, Reworked When your pores look enlarged, the first instinct is usually to reach for something that exfoliates hard. But pore concerns …

Korea’s Fashion Market Isn’t Growing — It’s Getting Pickier If you assume a fashion market always trends upward, today’s numbers might surprise you. According to Trend Research’s “2026 Preview: Korea …

This Season, the Runway Goes Further Beyond DDP When you think of Seoul Fashion Week, the first image that probably comes to mind is the Dongdaemun Design Plaza — DDP, …

The K-Beauty Shelf at Sephora Brazil Just Changed Open the “Korean Beauty” page on the Sephora Brasil website now and you’ll find COSRX, SKIN1004, and Beauty of Joseon together. COSRX …

Skincare Wearing a GANADI Label: What Actually Changed If you’ve spotted a familiar COSRX bottle on an Olive Young shelf, take a second look at the packaging. There’s a limited …

Three Korean Designers You Met on Jakarta’s Fashion Stage When you think of a fashion show, you probably picture the colors and silhouettes that’ll be trending next season, right? But …