K-Beauty & Fashion

Export records show K-beauty’s growing influence Have you ever come across the term ‘K-beauty’ while browsing products at a beauty store abroad or on social media? It’s no longer just …

Let’s Start by Taking a Calm Look at the Name ‘PDRN’ You’ve probably seen the ingredient PDRN popping up in K-beauty lately. Myeongin Cosmetics’ Farmstay brand is riding that wave …

Japan’s shelves are tougher to get on than you think Just because more Japanese shoppers are looking for K-beauty doesn’t mean every Korean brand can waltz into a Japanese store. …