South Korea’s top League of Legends league is entering a new broadcasting era — and its home arena is getting a new name to go with it. Riot Games announced …
Korea
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Cafe & "Third Place" Culture
Unmanned Cafes Become Korea’s Hottest Startup Bet for 2026
by Mina Choby Mina ChoWalk through almost any Korean neighborhood these days and you’re likely to pass at least one cafe with nobody behind the counter — just a self-service machine, a QR code, …
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Everyday Norms & Etiquette
Seoul Subway Tries a New Fix for an Old Etiquette Problem: The Pregnancy Seat
by Joon-ho Baekby Joon-ho BaekAnyone who has ridden the Seoul subway has probably seen it: a pink-tinted “pregnancy consideration seat” (임산부 배려석), clearly designated but often occupied by someone who isn’t pregnant, while an …
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Skincare & Beauty Products
Tonymoly Just Hit 2,770 Stores in Mexico. Sephora Built It a Pop-Up to Prove the Bet Was Right.
by Grace Limby Grace LimInside Antara Fashion Hall in Mexico City, the booth wasn’t hard to find — it was the one with a line for the skin scanner. Sephora had turned over part …
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Daily Life & Society
Korea’s New ‘Fake News’ Law Set to Reshape Everyday Online Speech
by Daniel Yoonby Daniel YoonA viral YouTube video, a one-star review on a delivery app, and a heated post on a parenting forum are about to fall under the exact same legal standard in …
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Everyday Norms & Etiquette
Noise Complaints Between Korean Neighbors Are Up 57% in a Decade. Violent Cases Tied to Them Are Up Tenfold.
by Hana Suhby Hana SuhA resident in an online community thread put it bluntly in mid-May: “Every time it booms from the ceiling, my heart drops.” Another wrote that after holding it together all …
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Cafe & "Third Place" Culture
Starbucks Korea’s Scenery-View Cafes Pull 1,200 Visitors a Day. Ediya Just Followed It Into a Royal Museum.
by Mina Choby Mina ChoStarbucks Korea now runs 14 “special stores” nationwide, and each one is pulling roughly 1,200 visitors a day — a number a mid-size regional attraction would be happy with on …
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Dramas
Hit K-Drama ‘Perfect Crown’ Apologizes Over Historically Inaccurate Coronation Scene
by Joon-ho Baekby Joon-ho Baek“Perfect Crown,” the MBC romantic comedy starring IU and Byeon Woo-seok that became one of the most-watched Korean dramas of the year, spent its final weeks fending off a very …
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Daily Life & Society
Shipping a Book to the US From a Korean Post Office Just Got 32% More Expensive. Here’s What Changed on July 1.
by Daniel Yoonby Daniel YoonAs of July 1, sending a roughly 0.5-kilogram package — about the weight of a single book — from a Korean post office to the United States costs 39,000 won, …
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Daily Life & Society
Korea’s Unmanned Stores Have Quadrupled in Five Years. So Has Their Failure Rate.
by Hana Suhby Hana SuhWalk the back alleys near Hongik University Station in Seoul’s Mapo District this month and the music hits before anything else does — looping jingles spilling out of a row …
