Korea’s Fashion Market Isn’t Growing — It’s Getting Pickier If you assume a fashion market always trends upward, today’s numbers might surprise you. According to Trend Research’s “2026 Preview: Korea …
J. Haan
J. Haan
I'm J. Haan, the writer and editor behind KoreaUpClose. I live in Korea and report each story with local sources and on-the-ground context — not just trend recaps.
-
Fashion
-
Society & Social Trends
From Counseling Rooms to Mental Health Screenings: Why Psychological Wellness Became a Corporate Benefits Line Item
by J. Haanby J. HaanCorporate Benefits Are Expanding to Include Mental Health Corporate benefits in Korea have long been described around a set of fairly visible line items: housing assistance, meals, medical costs, tuition …
-
Variety & Reality Shows
The Unofficial Tourist Spot Reality TV Built: What Kim Sook’s Jeju ‘Ssuk House’ Reveals About the Cost of Showing Where Celebrities Live
by J. Haanby J. HaanA Pretty House Goes Public, and Visitors Show Up Before the Doorbell Does Picture a finished second home in Jeju, and the first scene that usually comes to mind is …
-
K-Food & Dining
From Meeting Rooms to Mall Floors: How India’s K-Food Fair Ran Two Market Tests in One Trip
by J. Haanby J. HaanFour Days, Split Between Buyer Meetings and Shopper Experience “K-Food Fair 2026” ran in the Delhi National Capital Region, and looking back at how it was structured, it really shows …
-
Language & Literature
Sejong Institutes Open 29 New Locations Across 23 Countries: How Korean Enters the World’s Classrooms
by J. Haanby J. HaanThe Room Where Hangeul Is Taught Now Exists in 89 Countries A language, more often than not, crosses borders by following the people who carry it. It is there in …
-
Fashion
Seoul Fashion Week Turns 25, and This Season the Runway Leaves DDP: Why Andersson Bell Is Opening on Deoksugung-gil
by J. Haanby J. HaanThis Season, the Runway Goes Further Beyond DDP When you think of Seoul Fashion Week, the first image that probably comes to mind is the Dongdaemun Design Plaza — DDP, …
-
Society & Social Trends
Ideological Conflict Scored Highest at 3.2. The Center Is Still the Largest Group — But It Shrank This Year
by J. Haanby J. HaanThe Highest-Scoring Conflict Wasn’t Generational or Regional. It Was Ideological. Discussions of division in Korean society tend to reach first for generation, gender, or the gap between Seoul and everywhere …
-
Variety & Reality Shows
The New Cast Is All Actors, and That Was the Point: Inside ‘Fresh of the Sea 3’
by J. Haanby J. HaanNew Faces, But This Time They’re All Actors On the evening of July 30, a sea squirt farm rose out of the water off Tongyeong, and four faces went stiff …
-
Gaming & Esports
T1’s First Profit Leaves Questions Behind: What the Fee Controversy Is Really Asking
by J. Haanby J. HaanA First Profit Is an Achievement, Not a Complete Answer Esports organizations have long struggled with profitability despite commanding global fandoms and marquee tournaments. Player salaries, coaching staff, content production, …
-
K-pop & Fandom
Why K-pop Comeback Announcements Became a Story to Join, Not Just a Date on a Calendar
by J. Haanby J. HaanComeback Calendars Used to Drop at Midnight, Date First If you’re a K-pop fan, chances are you’ve saved a comeback calendar at least once: album title, release date, concept photos, …
